Press Room Article: Business Ethics Professor Cites Mission and Vision Process Transformational in
Business Practice and Performance

Ojai, Ca (PRWeb) September 9, 2004 -- In reviewing Don Midgett's recent web publication Mission and Vision Statements: Your Path to a Successful Business Future, Dr. Curtis Brooks, Professor of Business Ethics at Old Dominion University states that "this mission and vision process, with service as a foundation, would lead business owners to transformative business practices and visionary business performances."

"Precluding narrow self-interest in business and the intentional use of others as mere instruments to business ends, the mission and vision process defined in this e-book assures employees, consumers and the community that they are treated as agents with their own interests, rights and obligations within a moral community. His purpose driven and visionary business approach is both innovative and significant."

"Mission and Vision Statements: Your Path to a Successful Business Future provides a practical guide to self discovery and personal transformation through business, which in its broader implications stakes a major claim for business in new moral territory. Mission and vision statements should be directed not only to the business community, but to any human enterprise, public or private, in search of a clearer understanding of the reasons for its existence. Thus Socrates - 'the unexamined life is not worth living'" says Dr. Brooks.

"Business does not operate in a vacuum, but ultimately serves (or harms) the surrounding community. Enterprises have an indirect obligation to society as well as an obligation to maximize profits. Therefore the self-interest of business must include a widening circle of concerns to include both the near term and the far future of the self's family, clan, community, city, state, country and ultimately, world. Narrow self-interest in business leads ultimately, in the long term, to failure, while broad vision and broad interests open up the pathways to success - a success not to be measured in terms of wealth or prosperity only, but in terms of self-actualization through service to others. The practice and policy of service cuts two ways: those who serve are truly blessed if and only if those whom they serve are truly blessed."

Mission and Vision Statements: Your Path to a Successful Business Future -- Press Room

Mission and Vision Statements: Your Path to a Successful Business Future, 81 pages, is available in digital format (pdf) at www.missionvisionstatement.com for $25.00.

To schedule an interview with Don Midgett, email him at or call 805-746-3161.

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