Press Room Article: Mission and Vision Statements Urged for Fitness Professionals
Ojai, Ca (PRWeb) March4, 2005
-- The International Sports Sciences Association Executive Director interviewed
the author of "Mission and Vision Statements: Your Path to a Successful
Business Future" on business tools for its 65,000 members.
The importance of business training for fitness professionals, gym owners
and personal trainers cannot be emphasized enough. Recognizing this, Executive
Director of the International Sports Sciences Association, Dr. Sal Arria
recently interviewed Don Midgett, Managing Partner of the GenesisGroup
and the author of "Mission and Vision Statements: Your Path To A Successful
Business Future."
"Don, ISSA is looking to offer business tools and skills like mission
and vision statement and leadership training to our members as an opportunity
to build their own businesses" says Dr. Arria.
"Personal trainers and fitness professionals have the same problem as
medical doctors -- very little business training" said Midgett. Using
mission and vision statements as a basis for business building and strategic
planning has been proven both practical and successful. A Stanford University
study showed businesses that took mission and vision approaches to their
businesses and plans outperformed those that did not by 6-to-1, based
on revenues.
A clear and compelling mission and vision makes it easy for a business
to develop a specific plan for future actions and accelerate its success.
Midgett says this is accomplished by solving problems and making decisions
based on long term goals, something most businesses neglect to do, especially
in a time of crisis. The author emphasizes the importance to leaders of
being a vision driven enterprise rather than a problem driven one.
Mission and Vision Statements: Your Path to a Successful Business Future, 81 pages, is available in digital format (pdf) at www.missionvisionstatement.com for $25.00.
To schedule an interview with Don Midgett, email him at or call 805-746-3161.