Press Room Article: Can You Explain Your Business?
Ojai, Ca (PRWeb) April 29, 2005
-- Can you explain your business to others? If not, redefine your mission
and vision statements says leadership trainer Stan Hakes.
Think it rare that business owners, government workers, or agencies have
difficulty explaining their business, work, or purpose? Think again!
"Mission and vision statements are a critical part of leadership training"
says Stan Hakes, President of Illuminative Concepts in southern California,
"and a major component of a business management system. It is essential
for a single proprietor, small business or government agency - all need
to understand, define or perhaps update their mission and vision statements."
"One client I worked with said she felt scattered explaining her business
to people" Hakes said. "After writing her mission and vision statements
she began to focus; she dropped six or seven previously used statements
on her business and narrowed them to three or four key areas that fit
together."
The significance plays out in Fortune 500 companies as well. A Wall Street
Journal article reported ona study conducted by Stanford University which
showed 18 visionary companies who used mission and vision statements as
the basis for their goals and objectives outperformed a control group
of companies by a factor of six to one, based on earnings.
A survey referenced in Jay Levinson's "Guerrilla Marketing" shows the
number one reason for any venture's failure is not competition, the trade,
recession, a failure of creativity or a shortage of ideas. It's the leader,
the honcho, the chief, the top banana. A whopping 63% report that top
management at their companies do not have a clear strategic vision.
"Mission and vision statements help you and others to clearly see where
you want to take your business or product and lay the foundation for strategic
actions that can turn your business or product ideas and dreams into reality"
says Don Midgett, author of "Mission and Vision Statements: Your Path
To A Successful Business Future."
Mission and Vision Statements: Your Path to a Successful Business Future, 81 pages, is available in digital format (pdf) at www.missionvisionstatement.com for $25.00.
To schedule an interview with Don Midgett, email him at or call 805-746-3161.