Press Room Article: So, You've Got Your Marketing Plan ... Got Mission and Vision?
Ojai, Ca (PRWeb) January 11, 2005 -- Each year hotel owners review budgets
and marketing plans, looking for increases in guest room occupancy, meeting
and banquet facilities and catering revenues. It is the job of the hotel
director of sales and staff to meet these increases. The marketing plan
therefore must reflect where these goals will be set and how the staff
will achieve the desired results, both monthly and quarterly. The importance
of a marketing plan that includes a clear mission and vision for all to
follow is paramount.
"Submitting your marketing plan for the upcoming year is a major responsibility
for hotel directors of sales" says Caroline Ederer. "Mission and Vision
Statements: Your Path to a Successful Business Future helps create an
effective marketing plan by aligning everything you need to address from
square one simply and efficiently."
With "Mission and Vision Statements: Your Path to a Successful Business
Future," marketing plans become an important document for a department's
objectives and plans for the expediting of its goals. In fact, a marketing
plan for any business enterprise, department or organization can benefit
from a vision driven approach to marketing rather than a quota or problem
driven approach.
Mission and Vision Statements: Your Path to a Successful Business Future, 81 pages, is available in digital format (pdf) at www.missionvisionstatement.com for $25.00.
To schedule an interview with Don Midgett, email him at or call 805-746-3161.