Press Room Article: Tying A Company
Mission and Vision Statement
with a
Guiding Principal
Ojai, CA - May 23, 2007 --
“Quality means the world to us” says Motorola.
“The world on time”
states Federal Express.
“Quality, Service, Cleanliness and Value” says McDonald’s
Restaurants.
Ever wonder where those great mottos for major companies come from? “They
aren’t mission statements, nor vision statements; not exactly an
advertising slogan, though it can serve as an effective motto in advertising”
says Don Midgett, author of Mission and Vision Statements: Your Path
to a Successful Business Future. Your guiding principle is a brief
statement that distills the attitudes of you and your employees and sets
your company’s image for your services or product.
“If asked to write the mission statement for the Polaroid Corporation,
it would say some-thing like: “Design, build and market photographic
products giving instant gratification to amateur photographers,”
Curtis W. Page, PhD writes in Asking ‘Just Right’ Business
Questions.
”The key phrase is instant gratification. All of Polaroid’s
efforts, whether seen internally or externally, are organized around the
idea that there is a vast market for photographers who get their pleasure
from the finished photograph, not the process leading to it.” Instant
gratification is the organizing or guiding principle of Polaroid’s
efforts, whether they be engineering, manufacturing or marketing.
A good guiding principle speaks to your company’s future direction
and values in a few words. Your guiding principal communicates the vision
by capturing the essence of what your organization will be. “Too
often the commitment of developing first a mission statement , then a
vision statement is short changed by the use of a clever motto “
said Midgett. “Management has nothing to engage its goals or its
employees. But when a motto or guiding principal is arrived at following
the process of a stated mission and vision statement, the collective effort
provides a common destination”.
For additional information on how leadership, management, and individuals
best use mission and vision statements, go to www.missionvisionstatement.com
and subscribe to the free newsletter.
Don Midgett, Author Mission and Vision Statements: Your Path to a Successful
Business Future 81 pages, is available in digital format (pdf) at http://www.missionvisionstatement.com
for $25.00
Don Midgett is the managing partner for the GenesisGroup, helping organizations
and leaders discover their full potential. Don specializes in workshops
on mission and vision, strategic planning, and team building.
To begin your path to success, write your mission and vision statements!
Need help? You can find it at http://www.missionvisionstatement.com
- visit NOW - subscribe to our free newsletter, Mission Vision News, if
you wish to learn more. Ready to go? Then purchase my e-book on mission
and vision for one of the best business purchases you will make!
Article Source: http://EzineArticles.com/?expert=Don_Midgett
To schedule an interview with Don Midgett, email him at or call 805-746-3161.