- The Secret: Mission and Vision Statements -

Dr. Joe Vitali, in the recently released book and DVD, the Secret , advises that if you know what you want in your life, then intend it. State it. Like most simple statements, it is true yet always means work on our part.

Defining who we are, why we are, and where we want to be begins the process of understanding ourselves. This includes our relationship to the world we are building our business and life in. The benefits from the work done on these defining statements become your authentic intentions – Success.

“Look, feel, hear, and think within” says Don Midgett, author of Mission and Vision Statements: Your Path to a Successful Business Future. "Find a place to work where you can become calm, clear, centered and creative to craft your mission and vision statement. This will allow you to discover your path and what it looks and sounds like."

Your mission statement should include the values you cherish, and a statement broad enough to include future growth but detailed enough to be realistic. As Joel Barker said "Vision without action is merely a dream. Action without vision just passes time. Vision with action can change the world."

Treat development of a mission and vision as more than a one-time exercise. All businesses, as well as individuals, must test and change their mission statement and vision statement periodically to keep up with our fast-paced times. The end of the calendar year is a great time to revisit your statements or create them, in readiness for the New Year.

Don Midgett, Author

Mission and Vision Statements: Your Path to a Successful Business Future

Don Midgett is the managing partner for The Genesis Group, helping organizations and leaders discover their full potential. Call 805-646-1740 or visit www. missionvisionstatement.com.