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“Mission and Vision Statements:
Your Path To A Successful Business Future"

Mission Vision News
 www.missionvisionstatement.com

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Why Have Mission & Vision Statements?

Here are a few key reasons:
· Your mission and vision statements are the beginning of your entrupreneurial planning
· They result in a more meaningful commitment, from management and workers
· These statements unify people, at all levels, toward a common goal
· Mission and vision statements serve as a vehicle to develop and communicate common values

Dream Jobs Can Come True
Especially If You Are An Entrepreneur

The weekend gardner dreams about escaping their office and working with plants all day.  The weekend gourmet chef considers leaving their accounting profession behind to open a restaurant.  These daydreams are happening every day in offices, schools and factories.

According to findings from a recent Hudson poll, a national staffing and outsourcing firm based in New York, almost three-quarters of American entrepreneurs say that being self-employed is their dream job.  The survey also found that almost half of employees who work for private companies say being self-employed is their dream job also.  Almost 60% of both these groups believe that entrepreneurs have more opportunity for career and income growth.

Why do some people have what it takes to follow their dream while others simply continue dreaming?  It is all about taking that first step to get started.  Developing your mission and vision statements help take your dream from visualization to reality.   Then you must plan and at some point, you must execute the plan -- get the actions done that are required.  This is the key to the entire process.

A survey referenced in Jay Levinson's Guerrilla Marketing shows the number one reason for any venture's failure is not the competition, the trade, the recession, a failure of creativity or a shortage of ideas.  It's the leader, the honcho, the chief, the top banana. A whopping 63% report that top management at their companies do not have a clear strategic vision.

Mission and Vision Statements help you and others to clearly see where you want to take your business or product and lay the foundation for strategic actions that can turn your business or product ideas and dreams into reality.

 

Don Midgett, Author
Mission and Vision Statements: Your Path To A Successful Business Future
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Fall 2004

“Mission and Vision Statements:
Your Path To A
Successful Business Future"

www.missionvisionstatement.com
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